The Ultimate Social Media Guide to Getting a Job
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People you know or have never met yet are googl'ing you. Permit'due south face up information technology, you're even google'ing yourself! At the cease of 2007, the Pew Cyberspace Inquiry Team found that 47% of people search for data nearly themselves online (Self-Googling), which was more double v years ago. It'south a pretty safe bet that percentage has climbed to over 50 or 60% past this twelvemonth.
Some people might can it ego-surfing, but it'due south actually a good practice to see what results come up for your proper noun. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to acquire more about you lot. Hiring managers want to see if you lot take a make clean record in Google, which is your permanent record because every move yous make (yep fifty-fifty a weblog comment) is stored in that location forever. Earlier I went on a second engagement once, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't have happened. Effort doing information technology right at present and run across what you get.
There is no hiding from Google!
Google keeps runway of just about everything you lot do on the internet. It patrols and captures your online behavior, such as when you mail service on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the cyberspace, other people are talking about you, which means that Google has a consummate picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a periodical of your life. Your children and children's children will exist able to find out everything about you when they grow older. "Mom, wait what I just found out about Dad in Google." Your personal make can't hide from Google. In that location is ane major exception to this though.
Mutual names
If your name is common, such every bit Mike Smith, then it will be very hard to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the kickoff few pages. If your life goal is to rank in the height ten results, that may be achievable, if you either get very famous or work extremely hard at edifice content each and every twenty-four hour period for your entire life. At the age of lx you might find out that Google inverse their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your name in guild to rank loftier. I typically recommend you utilise your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. We're talking Google PageRank'due south of eight and higher! Your web log posts about these celebrities will never end upwards on the elevation twenty results for their name unless you are Perez Hilton. If your proper name is the same equally a celebrities, you are in large problem. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 million), Lil Wayne (40 1000000) and other major celebrities. Personally, I don't have whatsoever friends with these names, but even with C-level celebrities, you don't stand up a chance. If you are stuck with a celebrity proper name, I suggest that y'all build your brand around an area of your expertise or interest and connect it to your make name.
Unique names
While growing up, you might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right now you lot get to laugh at everyone else! With a distinct proper name, you lot are able to hands manipulate the results for your name on search engines. When you become to your loftier school reunion and see your friends, you'll get the last laugh considering you can be visible and command perceptions, while they simply cannot. When yous Google your proper name, whether you lot take results that reverberate your brand, you'll see how difficult information technology volition be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over fourth dimension, if y'all work very hard, you'll own the height ten results for your name.
In my next post, I'll talk near what you can do to gain control over your Google results and let your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/the-ultimate-social-media-guide-getting-job.html
0 Response to "The Ultimate Social Media Guide to Getting a Job"
Post a Comment