Kellogg Nourishing Families So They Can Flourish and Thrive

American multinational food company

Kellogg Company

Headquarters (Boxing Creek, MI)
Trade name	Kellogg's
Type	Public
Traded as	NYSE: K Southward&P 500 component
Industry	Nutrient processing
Founded	February 19, 1906; 116 years ago  (1906-02-19) (as Boxing Creek Toasted Corn Flake Visitor) Battle Creek, Michigan, U.S.
Founder	Volition Keith Kellogg
Headquarters	Battle Creek, Michigan , U.Due south.
Area served	Worldwide
Cardinal people	Steven Cahillane (Chairman & CEO)
Products	Cereals Crackers Toaster pastries Cereal confined Fruit-flavored snacks Frozen waffles Vegetarian foods
Brands	Eggo Gardenburger Pringles Sunshine Biscuits
Acquirement	Us$13.547 billion[1] (2018)
Operating income	US$1.706 billion[i] (2018)
Net income	US$1.344 billion[1] (2018)
Full assets	United states of america$17.780 billion[one] (2018)
Full disinterestedness	United states of america$three.159 billion[1] (2018)
Owner	W. Thousand. Kellogg Foundation (18.six%) The Vanguard Group (viii.2%) Gordon Gund (half-dozen.8%) KeyCorp (6.viii%) BlackRock (6.7%)[2]
Number of employees	34,000 [one] (2018)
Subsidiaries	Kashi Rxbar
Website	world wide web.kelloggs.com www.kelloggcompany.com

The Kellogg Company, doing business organization as Kellogg's, is an American multinational nutrient manufacturing company headquartered in Battle Creek, Michigan, U.s.. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg'due south mission argument is "Nourishing families so they can flourish and thrive."^[3]

Kellogg's products are manufactured and marketed in over 180 countries.^[4] Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, Uk, which is also the location of its UK headquarters.^[five] Other corporate role locations outside of Battle Creek include Chicago, Dublin (European Headquarters), Shanghai, and Querétaro Urban center.^[6] Kellogg's holds a Regal Warrant from Queen Elizabeth II and the Prince of Wales.^[vii]

History

First Battle Creek Toasted Corn Scrap Co. corn flakes package (1906), later on to become the Kellogg Food Company in 1908

In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White) and his brother, West. K. Kellogg, worked as the bookkeeper. This is where corn flakes were created and led to the eventual germination of the Kellogg Company.

For years, West. K. Kellogg assisted his brother in research aimed at improving the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. The Kelloggs are all-time known for the invention of the famous breakfast cereal corn flakes. The evolution of the flaked cereal in 1894 has been variously described by those involved: Ella Eaton Kellogg, John Harvey Kellogg, his younger brother Will Keith Kellogg, and other family members. At that place is considerable disagreement over who was involved in the discovery, and the role that they played.^[viii] Information technology is generally agreed that upon being called out 1 night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the next morning, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked.^[eight]

W. 1000. Kellogg persuaded his brother to serve the food in flake class. Presently the flaked wheat was being packaged to meet hundreds of mail-guild requests from guests later they left the Sanitarium. However, Dr. John Harvey forbade his brother Volition from distributing cereal beyond his consumers. Equally a result, the brothers vicious out, and Westward. Thousand. launched the Battle Creek Toasted Corn Flake Visitor on February 19, 1906.^{[9] [10]} Disarming his blood brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg'due south Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922.^[ix]

In 1931, the Kellogg Visitor appear that about of its factories would shift towards 30-hour work weeks, from the usual 40. W.Grand. Kellogg stated that he did this so that an boosted shift of workers would be employed in an effort to back up people through the depression era. This practice remained until Earth War 2, and continued briefly after the war, although some departments and factories remained locked into 30-hour piece of work weeks until 1980.^[11]

From 1969 to 1970, the slogan "Kellogg's puts more than into your twenty-four hours" was used on Lord's day morning TV shows. From 1969 to 1977, Kellogg'southward acquired various small businesses including Salada Foods, Fearn International, Mrs. Smith's Pies, Eggo, and Pure Packed Foods;^[12] however, it was later criticized for not diversifying farther like Full general Mills and Quaker Oats were. Later underspending its contest in marketing and product development, Kellogg's United states of america market place share hitting a low 36.seven% in 1983. A prominent Wall Street analyst called it "a fine company that's past its prime" and the cereal market was being regarded every bit "mature". Such comments stimulated Kellogg chairman William Due east. LaMothe to improve, which primarily involved budgeted the demographic of fourscore million baby boomers rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg'due south helped persuade U.S. consumers age 25 to 49 to consume 26% more cereal than people of that historic period ate v years prior. The U.S. set up-to-eat cereal market, worth $3.seven billion at retail in 1983, totaled $five.4 billion by 1988 and had expanded three times every bit fast as the average grocery category. Kellogg'southward also introduced new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits and reached out internationally with Only Correct aimed at Australians and Genmai Flakes for Nippon. During this time, the company maintained success over its top competitors: General Mills, which largely marketed children's cereals, and Post, which had difficulty in the adult cereal market.^[xiii]

In 2001, Kellogg'south acquired the Keebler Company for $three.87 billion.^[fourteen] Over the years, it has likewise gone on to acquire Morningstar Farms and Kashi divisions or subsidiaries. Kellogg's also owns the Conduct Naked, Natural Touch on, Cheez-Information technology, Murray, Austin cookies and crackers, Famous Amos, Gardenburger (acquired 2007), and Plantation brands. Before long, Kellogg'due south is a member of the World Cocoa Foundation.^[xv]

In 2012, Kellogg's became the earth'southward 2d-largest snack food company (after PepsiCo) by acquiring the spud crisps brand Pringles from Procter & Gamble for $2.7 billion in a cash deal.^[16]

In 2017, Kellogg's acquired Chicago-based nutrient company Rxbar for $654 meg.^[17] Before that year, Kellogg'due south too opened new corporate part space in Chicago'south Merchandise Mart for its global growth and It departments.^[18] In the Uk, Kellogg'southward besides released the Due west. Grand. Kellogg brand of organic, vegan and plant-based cereals (such as granolas, organic wholegrain wheat, and "super grains") with no added sugars.^[19]

In 2018, Kellogg'due south decided to finish their operations in Venezuela due to the economic crunch the state is facing.^[20] Their factories were taken past the Venezuelan state under the Nicolás Maduro administration. In mid-2019, Venezuelan Kellogg's cereal boxes began portraying the Venezuelan flag and a motto from Maduro: "Together, everything is possible" (Spanish: Juntos todo es posible) aslope Kellogg'due south logo and mascots were sold all over the country. The Kellogg'southward Company considers information technology as an illicit use, and the company stated they would take legal action.^[21]

On Apr 1, 2019, it was announced that Kellogg's was selling Famous Amos, Murray'due south, Keebler, Female parent'southward and Footling Brownie Bakers (i of the producers of the cookies for the Girl Scouts of the USA) to Ferrero SpA for $1.4 billion.^{[22] [23] [24]} On July 29, 2019, that auction was completed.^[25] Kellogg's kept the Keebler cracker line and replaced the Keebler proper noun on their crackers with the Kellogg's name.

In June 2019, Kellogg's announced their side by side-generation Kellogg'south® Better Days global commitment, focusing on hunger, children, and farmers, with specific targets to reach by 2030.^[26]

In October 2019, Kellogg's partnered with GLAAD past "launching a new limited edition "All Together Cereal" and donating $fifty,000 to support GLAAD's anti-bullying and LGBTQ advancement efforts". The All Together cereal combined six mini cereal boxes into one package to bring attention to anti-bullying.^[27]

In Jan 2020, Kellogg's has decided to work with suppliers to phase out the apply of glyphosate by 2025, which has been used by some farmers equally a drying agent for wheat and oats supplied to Kellogg'southward.^[28]

In October 2021, workers at all of Kellogg's cereal-producing plants in the United states went on a strike conducted by the Baker, Confectionery, Tobacco Workers and Grain Millers' International Spousal relationship over disagreements over the terms of a new labor contract.^[29] On Dec 3, 2021, a tentative deal was struck to end the worker strike,^[xxx] just the union members overwhelmingly rejected the tentative agreement^[31] and Kellogg'southward management announced they would seek to supercede all 1,400 striking workers.^[32]

Finances

For the fiscal year 2017, Kellogg's reported earnings of Us$1.269 billion, with an annual revenue of Usa$12.932 billion, a decline of 0.seven% over the previous fiscal bicycle. Kellogg'due south market capitalization was valued at over Us$22.1 billion in November 2018.^[33]

Year	Revenue in mil. United states of america$	Net income in mil. U.s.$	Total Assets in mil. US$
2005	10,177	980	10,575
2006	x,907	i,004	ten,714
2007	xi,776	1,103	xi,397
2008	12,822	1,148	10,946
2009	12,575	1,212	11,200
2010	12,397	1,287	xi,847
2011	13,198	866	eleven,943
2012	14,197	961	xv,169
2013	14,792	1,807	fifteen,474
2014	14,580	632	15,153
2015	13,525	614	xv,251
2016	13,014	694	15,111
2017	12,923	1,269	16,350

Products

• Carry Naked, Inc.
• Cheez-It Crackers
• Eggo
• Fruit Winders
• Fruity Snacks
• Kashi (company)
• Krave
• Morningstar Farms
• Guild Crackers
• Nutri-Grain
• Pop-Tarts
• Pringles
• Rxbar
• Sunshine Biscuits
• Town House
• Zesta Crackers
• Carr'southward
• Rice Krispies Treats
• Incogmeato
• Froot Loops
• Joybol
• All-Bran
• Apple Jacks
• Austin Sandwich Cookies
• Corn Pops
• Cracklin' Oat Bran
• Crispix
• Frosted Mini-Wheats
• Gardenburger
• Honey Smacks
• Jumbo Snax Cereal
• Frosted Flakes
• Corn flakes
• Frozen Breakfast
• Raisin bran
• Mueslix Cereal
• Pure Organic Fruit Bars
• Smart Kickoff Cereal
• Smorz
• Toasteds Crackers
• Special Grand

Cereal

A list of cereal products produced past Kellogg's, with available varieties:

• All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (United kingdom), All-Bran Extra Cobweb, All-Bran Guardian (Canada)
• Apple Jacks
• Apple Jacks Apple vs Cinnamon Express Edition
• Apple tree Jacks 72 Flavor Blast (Federal republic of germany)
• Bran Buds (New Zealand)
• Bran Flakes
• Chocos (Bharat, Europe)
• Chocolate Corn Flakes: a chocolate version of Corn Flakes. Outset sold in the U.k. in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011.
• Cinnabon
• Cinnamon Mini Buns
• Coco Pops Coco Rocks
• Coco Pops Special Edition Challenger Spaceship
• Coco Pops Crunchers
• Coco Pops Mega Munchers
• Coco Pops Moons and Stars
• Cocoa Krispies or Coco Pops (as well chosen Choco Pops in France, Choco Krispies in Portugal, Spain, Frg, Austria, and Switzerland, Choco Krispis in Latin America)
• Cocoa Flakes
• Corn Flakes
• Complete Wheat Bran Flakes/Bran Flakes
• Corn Pops
• Country Store
• Cracklin' Oat Bran
• Crayola Jazzberry Cereal: In 2021, Kellogg and Crayola teamed up to create a fruit flavored cereal with a coloring book on the box.^[34]
• Crispix
• Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch
• Crunchy Nut (formerly Crunchy Nut Cornflakes)
• Crunch Nut Bran
• Cruncheroos
• Disney cereals: Disney Hunny B'southward Love-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean, Disney Princess
• Donut Shop
• Eggo
• Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight
• Froot Loops: Froot Loops, Froot Loops 1⁄3 Less Carbohydrate, Marshmallow Froot Loops, Froot Bloopers
• Frosted Flakes (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg'south Frosted Flakes i⁄three Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg'southward Cocoa Frosted Flakes, Less Carbohydrate, Tony'due south Cinnamon Krunchers, Honey Nut
• Frosted Mini-Wheats (known in the UK every bit Toppas until the early on 1990s, when the proper name was changed to Frosted Wheats. The proper name Toppas is still applied to this production in other parts of Europe, as in Deutschland and Austria)
• Fruit Harvest: Fruit Harvest Apple tree Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
• Fruit 'n Fibre (not related to the Post cereal of the same name sold in the US)
• Fruit Winders (UK)
• Genmai Flakes (Nihon)
• Guardian (Commonwealth of australia, NZ, Canada)
• Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch
• Honey Loops (formerly Honey Nut Loops)
• Honey Nut Corn Flakes
• Beloved Smacks (United states)/Smacks (other markets)
• Jif Peanut Butter Cereal (US only)
• Just Right: Only Right Original, Only Right Fruit & Nut, Simply Right Just Grains, Just Right Tropical, Just Right Berry & Apple tree, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Commonwealth of australia/NZ), Just Right Crunchy Blends – Apple, Engagement & Sultana (Australia/NZ)
• Khampa Tsampa- Roasted Barley (Tibet)^[35]
• Kombos
• Krave – chocolate cereal introduced in the United kingdom in 2010, then rolled out in Europe as Tresor or Trésor in 2011, and in N America in 2012
• Komplete (Australia)
• Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
• Mini Max
• Mini Swirlz
• Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Seize with teeth Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Please, Mini-Wheats Blackcurrant
• Mueslix: Mueslix with Raisins, Dates & Almonds
• Nutri-Grain
• Nut Feast
• Oat Bran: Cracklin' Oat Bran
• Optivita
• Pop-Tarts Bites: Frosted Strawberry, Frosted Chocolate-brown Sugar Cinnamon
• Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crisis, Sultana Bran (Commonwealth of australia/NZ), Sultana Bran Crisis (Commonwealth of australia/NZ)
• Raisin Wheats
• Rice Krispies/Rice Bubbles: Rice Krispies, Frosted Rice Krispies (Ricicles in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada just), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal^[36]
• Rocky Mountain Chocolate Factory Chocolatey Almond cereal
• Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
• Smart Outset: Smart Starting time, Smart Start Soy Protein Cereal
• Smorz
• Special K: Special K, Special Grand low carb lifestyle, Special K Red Berries, Special Thou Vanilla Almond, Special Grand Dearest & Almond (Australia), Special G Forest Berries (Australia), Special G Imperial Berries (Britain), Special K Calorie-free Muesli Mixed Berries & Apple (Australia/NZ), Special K Calorie-free Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special G Milk Chocolate (Belgium), Special K Sustain (U.k.)
• Spider-Man cereal: Spider-Man Spidey-Drupe
• SpongeBob SquarePants cereal
• Strawberry Pops (South Africa)
• Super Mario Cereal
• Sustain: Sustain, Sustain Selection
• Tresor (Europe)
• Diversity
• Vector (Canada just)
• Yeast bites with honey
• Kringelz (formerly known every bit ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Republic of austria^{[37] [38]}

Discontinued cereals and foods

1917 advertizing for Krumbles

• Assistant Bubbling^[39]

Banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter.

• Banana Frosted Flakes^[40]
• Bart Simpson'southward No Problem-O'southward and Bart Simpson's Eat My Shorts^{[41] [42]}

Sold in the UK for a limited period

• Bart Simpson Peanut Butter Chocolate Crunch Cereal^[43]
• Bigg Mixx cereal^[43]
• Buckwheat & Maple^[44]
• Buzz Blasts (based on Buzz Lightyear from the Toy Story movies)^[43]
• C-3PO's cereal: Introduced in 1984 and inspired by the multi-lingual droid from Star Wars, the cereal chosen itself "a New (crunchy) Strength at Breakfast" and was composed of "twin rings phased together for 2 crunches in every double-O". In other words, they were shaped like the digit 8. Afterwards severing the cereal's ties to Star Wars, the company renamed information technology Pro-Grain and promoted information technology with sports-oriented commercials.^[45]
• Cinnamon Crunch Crispix
• Cinnamon Mini-Buns
• Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. The mascot was a cartoon graphic symbol named Newton the Owl, and 1 of its commercials featured a immature Jodie Foster.
• Coco Pops Strawss
• Complete Oat Bran Flakes
• Concentrate^[46]
• Corn Flakes with Instant Bananas
• Corn Soya cereal
• Crunchy Loggs^[43]
• Double Dip Crunch^[36]
• Eggo Waf-Fulls
• Frosted Krispies
• Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the make's mascot.
• Fruit Twistables
• Fruity Marshmallow Krispies
• Gilded Crackles
• Golden Oatmeal Crunch (later on revised to Golden Crunch)
• Gro-Pup Dog Food and Domestic dog Biscuits
• Heartwise (which independent psyllium, an Indian-grown grain used as a laxative and cholesterol-reducer)^[47]
• Homer'south Cinnamon Donut Cereal (based on The Simpsons Tv drawing)^[43]
• Kenmei Rice Bran cereal^[48]
• KOMBOs (orange, strawberry and chocolate flavors)^{[43] [49]}
• Kream Krunch
• Krumbles cereal:^[l] Manufactured approximately from the 1920s to the mid 1960s; based on shreds of wheat simply different from shredded wheat in texture. Unlike the latter, it tended to remain well-baked in milk. In the Chicago area, Krumbles was available into the late 1960s. It was besides high in fiber, although that attribute was not in vogue at the time.
• Marshmallow Krispies (after revised to Fruity Marshmallow Krispies)^[36]
• Most
• Mr. T'south Muscle Crunch (1983–1985)
• Nut & Dear Crunch^[43]
• OJ'southward ("All the Vitamin C of a 4-oz. Drinking glass of Orange Juice")^[51]
• OKs cereal (early on 1960s): Oat-based cereal physically resembling the competing make Cheerios, with half the OKs shaped like letter O'south and the other half shaped similar K'south, simply did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Behave.
• Pep: Best remembered every bit the sponsor of the Superman radio serial.
• Pokémon Cereal: A limited edition cereal that independent marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto. They after returned with marshmallows formed like Cleffa, Wobbuffet and Pichu for a brusque fourth dimension.
• Popular-Tarts Crunch^[36]
• Powerpuff Girls Cereal
• Production xix: Discontinued in 2016
• Puffa Puffa Rice (tardily 1960s–early 1970s)
• Raisin Squares^[52]
• Raisins Rice and Rye^[53]
• Razzle Dazzle Rice Krispies
• Ricicles
• Sugar Stars/Stars/All-Stars cereal
• Strawberry Rice Krispies
• Strawberry Splitz
• iii Point Pops^[54]
• Tony's Cinnamon Krunchers^[43]
• Tony'due south Turboz
• Triple Snack^[49]
• Yogos: Discontinued in 2011
• Yogos (Berry, Mango, Strawberry, 72 Season Nail (Deutschland), Cookies and Cream, Tacos (United mexican states))
• Yogos Rollers: Discontinued in 2009
• Zimz: Cinnamon Cereal Discontinued
• Starting time (United kingdom of great britain and northern ireland)

Marketing

Kellogg's Sans (typeface used by Kellogg'south)

Various methods take been used in the visitor's history to promote the visitor and its brands. Foremost amid these is the pattern of the Kellogg's logo by Ferris Crane under the fine art direction of famed blazon guru Y. Ames. Another was the well-remembered jingle "Thou E double-Fifty, O double-good, Kellogg's all-time to you!" from 1996 in the The states.

With the rising popularity of patent medicine in early on 20th century advertising, The Kellogg Company of Canada published a book named A New Style of Living that showed readers "how to achieve a new manner of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to savor it". It touted the All-Bran cereal equally the hole-and-corner to leading "normal" lives gratuitous of constipation.^[55]

Kellogg's was a major sponsor throughout the run of the hit CBS panel prove What's My Line? ^[56] It and its associated products Frosted Flakes and Rice Krispies were as well major sponsors for the PBS Kids children'due south animated series Dragon Tales.^[57]

Kellogg's is a sponsor of Usa Gymnastics and produced the Kellogg'due south Tour of Gymnastics, a 36-city bout held in 2016 afterwards the Olympic games and featured performances past recent medal-winning gymnasts from the United States.^[58]

In 2019, it was announced that Kellog's would become the new title sponsor of the Lord's day Bowl game, with the game beingness branded as the "Tony the Tiger Sunday Basin".^[59]

Premiums and prizes

Due west.K. Kellogg was the outset to introduce prizes in boxes of cereal. The marketing strategy that he established has produced thousands of unlike cereal box prizes that have been distributed by the tens of billions.^[60]

Children'south premiums

Beginning in 1909, Kellogg's Corn Flakes had the first cereal premium with The Funny Jungleland Moving Pictures Book. The book was originally bachelor equally a prize that was given to the client in the store with the purchase of two packages of the cereal.^[61] But in 1909, Kellogg's changed the book giveaway to a premium mail service-in offer for the toll of a dime. Over 2.v million copies of the volume were distributed in dissimilar editions over a period of 23 years.^[62]

Cereal box prizes

In 1945, Kellogg's inserted a prize in the grade of pin-dorsum buttons into each box of Pep cereal. Pep pins accept included U.S. Ground forces squadrons as well every bit characters from newspaper comics and were available through 1947. At that place were five serial of comic characters and eighteen different buttons in each set up, with a total of 90 in the collection.^[60] Other manufacturers of major brands of cereal, including General Mills, Malt-O-Meal, Nestlé, Post Foods, and Quaker Oats, followed adapt and inserted prizes into boxes of cereal to promote sales and brand loyalty.

Mascots

Licensed brands have been omitted since the corresponding mascots would exist obvious (for example, Spider-Man is the mascot for Spider-Human being Spidey-Berry).

• Cocoa Hoots cereal: Newton the Owl
• Cocoa Krispies cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, Spain, and Switzerland, Chocos in India, and Coco Pops in Australia, the Great britain, and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss (Hanna-Barbera character), Ogg (caveman), Tusk (elephant), and Snap, Crepitation and Pop (who were besides, and remain as of Feb 2014, the Rice Krispies mascots; see below)
• Corn Flakes cereal: Cornelius (rooster)
• Frosted Flakes (known every bit Frosties exterior the Us/Canada, Zucaritas in Latin America and Sucrilhos in Brazil) cereal: Tony the Tiger
• Froot Loops cereal: Toucan Sam
• Dear Smacks (US)/Smacks (other markets) cereal: Dig 'Em Frog
• Raisin Bran cereal: Sunny the Sunday
• Rice Krispies (known as Rice Bubbles in Commonwealth of australia and New Zealand) cereal: Snap, Crackle and Popular
• Ricicles (United kingdom of great britain and northern ireland Only) cereal: Helm Rik
• Apple Jacks cereal: CinnaMon and Bad Apple
• Honey Loops cereal: Loopy (bumblebee), Pops (beloved bee)
• Keebler cookies and crackers: Ernie and the Elves

Motorsports

Kellogg'south made its commencement foray into motorcar racing between 1991 and 1992 when the company sponsored the #41 Chevrolets fielded by Larry Hedrick Motorsports in the NASCAR Winston Cup Serial and driven by Phil Parsons, Dave Marcis, Greg Sacks, Hut Stricklin, and Richard Niggling, but they gained greater prominence for their sponsorship of two-time Winston Cup Champion Terry Labonte from 1993 to 2006, the last 12 years of that equally the sponsor for Hendrick Motorsports' No.5 auto. Kellogg's sponsored the No.5 car for Labonte, Kyle Busch, Casey Mears, and Mark Martin until 2010, and information technology then served equally an acquaintance sponsor for Carl Edwards' #99 car for Roush Fenway Racing.

Kellogg'due south placed Dale Earnhardt on Kellogg's Corn Flakes boxes for 1993 six-fourth dimension Winston Cup champion and 1994 7-time Winston Cup champion, too as Jeff Gordon on the Mini Wheats box for the 1993 Rookie of the Year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three-time champion, and a special iii-pack racing box set with Dale Earnhardt, Jeff Gordon, Terry Labonte, and Dale Jarrett in 1996.

Merchandising

Kellogg's has used some merchandising for their products. Kellogg'southward once released Mission Diet, a PC game that came free with special packs of cereal. It played in a similar way equally Donkey Kong Country; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a microphone is used to play games and create voice commands for their computers. In Talking Tony, Tony the Tiger, one of Kellogg'due south most famous mascots, would be the main and only graphic symbol in the game. In Talking Sam, Toucan Sam, some other famous mascot, would be in the game, instead. Some [toy cars] have the Kellogg's logo on them, and occasionally their mascots.

There was also a Talking Snap Crackle and Pop software.

Olympic Games

Kellogg's frequently partners with the Olympic Games to feature American athletes from the Olympic Games on the packages of their cereal brands.^[63] In 2017, the company announced its marketing campaign for the 2018 Winter Olympic Games featuring American athletes Nathan Chen, Kelly Clark, Meghan Duggan and Mike Schultz.^[64]

Misleading claims

Advert

We look more than from a swell American company than making dubious claims—not once, only twice—that its cereals amend children'south health...

—Jon Leibowitz, Chairman of the F.T.C.^[65]

On June iii, 2010, Kellogg'southward was constitute to be making unsubstantiated and misleading claims in advert their cereal products by the Federal Trade Committee (FTC).^{[65] [66] [67]}

Kellogg's responded past stating "We stand backside the validity of our production claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent understanding satisfied any remaining concerns."^[67]

The FTC had previously plant fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by almost twenty%.^[68]

The Children's Ad Review Unit of measurement of the Quango of Improve Business Bureaus has as well suggested that the linguistic communication on Kellogg Pop-Tarts packages saying the pastries are "Made with Real Fruit" should exist taken off the products.^[69] In July 2012, the UK banned a "Special K" advertisement due to its citing caloric values that did not accept into account the caloric value of milk consumed with the cereal.^[70] In 2016 an advertisement telling UK consumers that Special K is "full of goodness" and "nutritious" was banned.^[71]

Questionable nutritional value

Some of Kellogg'southward marketing has been questioned in the printing, prompted by an increment in consumer awareness of the mismatch betwixt the marketing letters and the products themselves.^[72]

Food bloggers are besides questioning the marketing methods used by cereal manufacturing companies such as Kellogg'due south, due to their high sugar content and use of ingredients such as high-fructose corn syrup.^[73]

2021 Pop-Tarts lawsuit

A class-action lawsuit was filed against Kellogg's in October 2021 claiming they are not putting enough strawberries in their strawberry flavored Pop-Tarts, and seeking $5 million in amercement.^[74]

Recalls

2010 cereal recall

On June 25, the company voluntarily began to call back about 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Dearest Smacks because of an unusual smell and flavour from the packages' liners that could make people ill. Kellogg's said virtually 20 people complained virtually the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. Yet, no serious health problems had been reported.^[75]

The suspected chemical that caused the illnesses was 2-methylnaphthalene, used in the cereal packaging procedure. Little is known about 2-methylnaphthalene'southward impact on human health as the Food and Drug Administration has no scientific information on its impact on humans, and the Usa Ecology Protection Agency (EPA) also does non take wellness and safety data. This is despite the EPA having sought information on it from the chemical manufacture for 16 years. 2-Methylnaphthalene is a component of rough oil and is "structurally related to naphthalene, an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen.^{[76] [77]}

Kellogg'south offered consumers refunds in the meantime.^[78] Only products with the letters "KN" post-obit the utilize-by date were included in the recall.^[79] The products were distributed throughout the US and began arriving in stores in late March 2010. Products in Canada were not affected.^[lxxx]

2012 cereal recall

Kellogg'south issued a voluntary recall of some of its "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" products due to the possibility of flexible metal mesh fragments in the food. The affected products varied in size from single-serving bowls to large 70-ounce cartons. Use-past dates printed on the recalled packages ranged from April 1, 2013, to September 21, 2013, and were accompanied by the messages KB, AP or FK.^[81]

Human rights violations and strikes

Human right violations of palm oil in 2016

According to Immunity International in 2016, Kellogg's palm oil provider Wilmar International profited from eight to 14-year-old child labor and forced labor. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such equally Paraquat.^{[82] [83]} Kellogg's declared not being aware of the child abuses due to traceability; Amnesty's human rights director replied that "Using mealy-mouthed excuses nigh 'traceability' is a total cop-out."^[84]

2021 strike

In October 2021, over a thou employees at four Kelloggs manufacturing plants in the Us went on strike for better working conditions and college wages. Two months into the strikes, Kelloggs fired all the striking workers and posted their jobs in December after negotiations with the BCTGM union failed. During the talks, Kelloggs had threatened to move jobs to Mexico if the wedlock did not agree to Kelloggs' proposal.^[85] Kelloggs also filed a lawsuit against the marriage.^[86] As a result, several calls for a boycott went viral.^{[87] [88]}

Political involvement

Genetically modified foods labelling

Kellogg's donated around Us$2 one thousand thousand opposing California Proposition 37, a 2012 ballot initiative that, if enacted, would have required compulsory labeling of genetically engineered food products.^[89] In March 2016, though, they vowed to label all of their products with genetically modified organisms as such by 2020.^[xc]

Climate change

In August 2014, Kellogg's called on the President to support the Paris Agreement on climate change.^[91] In 2016, Kellogg Company urged President-elect Donald Trump to "go along the Paris Climate Agreement".^[92]

Voter ID laws

Kellogg's has donated to notable groups opposing voter-ID laws, such as the Applied Research Center (now RaceForward).^[93] The company likewise decided to remove their advertisements from the Breitbart News website.^[94] Breitbart News in plow chosen for a boycott of Kellogg's products.^[95]

Education grant

In Jan 2012, Kellogg's gave the Calhoun Schoolhouse a $250,000 grant for a "three-part youth-based project on issues of white privilege and institutionalized racism".^[96]

Operations

• Commonwealth of australia:
  • Pagewood^[98]
  • Charmhaven (snack and cereal plant closed in 2014.)^[99]
• Kingdom of belgium: Zaventem & Mechelen institute
• Brazil: São Paulo
• Colombia: Bogota
• Ecuador: Guayaquil
• Canada:
  • Mississauga, Ontario – Canadian head function
  • Anjou, Quebec – Eastern Canada sales office
  • Calgary, Alberta – Western Canada sales office
  • London, Ontario – manufacturers and distributes cereals (including Corn Flakes) in Canada. Airtight at end of 2014,^[100]
  • Belleville, Ontario – cereal production constitute opened 2009 and upgraded 2011; took over some operations from London after 2014
• China: Shanghai – Joint venture with agribusiness and nutrient company Yihai Kerry
• France: Noisy-le-Grand, Paris^[101]
• Federal republic of germany: Hamburg (sales and marketing for Germany, Austria, Switzerland, and Scandinavia; production in Deutschland close down in 2018)^[102]
• Republic of india: Mumbai
• Republic of Ireland: European Head Office - Kellogg Europe Trading, Swords, Dublin^[103]
• Italy: Milan
• Nippon: Shinjuku, Tokyo^[104]
• Malaysia: Bandar Enstek, Negeri Sembilan^{[105] [106]}
• Mexico: Querétaro
• Heart East ^[107]
  • State of israel: Lod
  • Saudi Arabia: Jeddah
  • UAE: Dubai
  • State of kuwait: Kuwait City
  • Bahrain: Manama
  • Oman: Azaiba, Muscat
  • Lebanon: Beirut
  • Jordan: Amman
  • Qatar: Doha
  • Syria: Damascus
  • Egypt: Giza
  • Great socialist people's libyan arab jamahiriya: Tripoli
  • Iran: Tehran
• Netherlands: Den Bosch^{[108] [109]}
• Philippines: Alaska Milk Corporation^[110]
• Poland: Kutno^[111]
• Portugal: Lisbon
• Russia: Kellogg Rus LLC^[103]
• S Africa: Springs^[112]
• Republic of korea: Seoul
• Spain: Valls (cereal production plant) and Alcobendas (Spanish caput part)^[103]
• Sri Lanka: Colombo; Sri Jayawardenapura Kotte
• Thailand: Bangkok, Rayong (snacks and cereals)
• United Kingdom:
  • England: Manchester^[103]
  • Scotland: Portable Foods Manufacturing Livingston^[103]
  • Wales: Wrexham including Portable Foods Manufacturing^[103]
• United States:
  • Battle Creek, Michigan
  • Cary, North Carolina
  • Jackson, Tennessee
  • Lancaster, Pennsylvania
  • Memphis, Tennessee
  • Omaha, Nebraska
  • Pikeville, Kentucky
  • South Augusta, Georgia
  • Virginia Embankment, Virginia
• Morocco

See too

• Due west. K. Kellogg Foundation
• Kellogg's Cereal City USA – a one-time tourist attraction in Battle Creek, Michigan focused on the company's history
• List of breakfast cereals
• Toucan Sam#Maya Archaeology Initiative for a 2011 trademark dispute over another organisation's toucan logo
• A. D. David Mackay

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External links

• Official website (brand)
• Official website (corporate)
• Business data for Kellogg's:
  • Google Finance
  • Yahoo! Finance
  • SEC filings
• Onetime Kellogg'south adverts (UK only)
• Collection of mid-twentieth century advertising featuring Kellogg products from The TJS Labs Gallery of Graphic Design.

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Source: https://wikizero.com/en/Kellogg%27s

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