Certified Angus Beef 2020 Annual Conference
John Stika, President
Certified since 1999
John elevates the brand'due south relevance for partners worldwide by strengthening customer relationships, providing cutting-edge solutions and growing momentum from farm to tabular array.
"The brand's mission is to put high-quality product on people's plates effectually the world. Information technology's a great mission, and thus makes for a dandy place to work when you believe then strongly in why it exists."
Randy Blach, CEO, CattleFax
Featured speaker since 2000
Randy's nearly 40 years in beefiness market analysis helps ranchers and feeders sustain their businesses through timely market place information, profitable management solutions and enquiry.
"Our focus at CattleFax is on helping them brand data-driven decisions that can take a significant impact on their profitability and keep these folks on the land. This is my passion that drives me every day!"
Clint Walenciak, Manager, Packing
Certified since 2000
Clint leads communications with the USDA to uphold the brand's quality certification, and provides partners with production availability forecasts and market trends to guide their business decisions.
"The all-time parts of working for the brand are the quality it represents and the opportunity to work with the dedicated people beyond our community."
Tracey Erickson, Senior Executive Vice President, Marketing
Certified since 1992
Tracey choreographs marketing solutions that elevate businesses worldwide and position the brand every bit the best in category through its unique heritage on family farms and farm-to-tabular array quality focus.
"The brand represents the best in the industry, which all comes back to people. The collective focus and effort of brand partners to offer end-users the very all-time is inspiring."
Melissa Brewer, Vice President, Communications
Certified since 2007
Melissa positions and promotes the brand and partners past sharing culinary stories and engaging consumers through traditional and digital media, brand journalism and authentic storytelling.
"This brand is so much more than than smashing product. It's great people. And story upon story of the dust and passion information technology takes to be successful. It's an honor to piece of work for, and with, a community so rich in respect for each other and with so many peachy stories to exist told."
Christy Johnson, Vice President, Branding
Certified since 1997
Christy develops branding and marketing initiatives that build consumer loyalty for our partners, and leads advertising and inquiry to continue enhancing those strategies and partners' successes.
"The quality of our partners, our product, and our people allows u.s.a. to go on reinventing how we get to market globally with this brand every day. And the best part: it all supports farmers and ranchers—a livelihood I'm personally very passionate about preserving for future generations."
Margaret Coleman, Director, Digital Platforms
Certified since 2001
Margaret leads the brand'due south presence on the Worldwide Web and social channels, with a focus on delivering engaging, relevant content that grows a tribe of fans for the brand and its partners.
"I love creating the 'ah-ha' moment for consumers to realize the brand is better, and knowing their trust makes a difference in the bottom line for farmers and ranchers, like my own family unit."
Nicole Erceg, Director, Communications
Certified since 2017
Nicole brings stories of our brand and partners to the world through storytelling and multi-media communications that energize and engage partners, their customers, media and consumers.
"My favorite function of working with our partners is that we're non just some other brand, we're their make. They take as much buying in the success of this business organisation, the profitability nosotros drive for our ranchers and the experience for consumers every bit we practise. That's part of what makes this brand special."
David O'Diam, Vice President, Retail
Certified since 2009
David leads strategies and services to drive traffic and build consumer loyalty for retail partners, and supports them with innovative, results-driven beef merchandising, marketing and training.
"I love knowing this make matters for our customers and rancher owners. When I see our beef in the meat instance, I know that'southward helping a meat manager make his budget and simultaneously helping a family brand information technology another season. It feels expert!"
Deanna Walenciak, Vice President, Domestic Make Marketing
Certified since 1996
Deanna leads the areas of customer marketing solutions, brand experience and The Culinary Centre with a passion to appoint and elevate partners and help them maximize the ability of the brand.
"Information technology is energizing to meet the momentum build and innovation explode with our partners at The Culinary Center, events and today online around a shared passion to market the best Angus beef."
Kelly Murray, Assistant Director, Restaurant Development
Certified since 2013
Kelly leads strategy and implementation of sales, marketing and training solutions for concatenation and contained restaurant customers, growing their businesses and reputations for the finest beef.
"Our partners, especially eatery operators, are some of the most resilient people. They take had the toughest year, yet we continue to hear of their fortitude. I'one thousand confident they volition forge ahead stronger than ever because that is just who they are: leaders who don't quit."
Sara Scott, Vice President, Foodservice
Certified since 2007
Sara is passionate most helping foodservice companies bring premium beef to chefs and consumers, and working with them to develop customized, merchandising, marketing and training.
"Being a connexion for partners is a responsibility I take seriously, and I'm thankful to accept the opportunity to be a vox in so many effective conversations."
Wes Zimmerman, Executive Account Managing director - Midwest
Certified since 2017
Wes develops and guides sales, marketing and preparation solutions for foodservice distributors, restaurants and central retailers with a constant focus on advising them to be increasingly successful.
"I get to serve the absolute best people in the world and make a difference in the lives of family unit farmers and ranchers, restaurants and the foodservice people who did what I did for and then long. That means the world to me."
Cathy McVay, Assistant Manager, Account Marketing
Certified since 2016
Cathy is passionate well-nigh foodservice, restaurant and retail partners to grow customer loyalty and sales through innovative promotions, trainings and custom materials.
"What I love the most about working for the Certified Angus Beef ® brand is knowing that I directly contribute to the brand's mission, merely as well the partnerships and friendships I've fabricated with coworkers to ranchers to foodservice and retail partners."
Ron Warner, Director, Foodservice
Certified since 2019
Ron designs and implements strategies for foodservice distributors to advance their sales, beef noesis and consultation skills to evangelize fresh beef and timesaving carte du jour items to restaurateurs.
"This brand is a family. I truly believe each person associated with it knows and feels that—and that's what makes our partnerships so strong."
Bruce Cobb, Executive Vice President, Product
Certified since March 2020
Bruce leads strategies and conversations for family farmers to raise quality Angus cattle sustainably, securing their heritage for futurity generations and long-term supply for the make and its partners.
"This brand is the pinnacle of value cosmos and collaboration in the beef industry. Each segment in the supply concatenation plays a part in solidifying the brand's leadership position and fulfilling consumer expectations. At that place are winners up and down the supply chain!"
Amanda Barstow, Director, Brand Engagement
Certified since 1995
Amanda leads artistic, proactive strategies to welcome new partners and set them upwardly for success through branding and trademark use on menus, in stores, on materials, in media and beyond.
"I love the authenticity of the brand—from its science-based specifications and grassroots beginnings to its global reach today. There's an energy in our customs that promotes positivity and continuous improvement."
Geof Bednar, Managing director, Concern Development
Certified since 2004
Geof develops strategies and custom business organization solutions for specialty meat companies to excel, and spearheads the brand'southward growing presence in ecommerce, meal kits, home commitment and pickup.
"In my life time, this is the just professional stop that allows me to devote my energies toward influencing all in our customs—those raising cattle to those who trust our brand to remain relevant to their daily businesses—all with the focus of celebrating the 'sense of taste' of the brand."
Cody Jones, Vice President, International
Certified since 2015
Cody cultivates market-driven strategies that strengthen the success of international partners, growing brand sensation and customer loyalty to their businesses worldwide.
"When I think about how many great partners grade their business and marketing strategies around the brand, it reminds me nosotros are partnered with the best, almost passionate people in the industry."
Gebran Charbine, Vice President, International and Indigenous Brand Marketing
Certified since 2017
Gebran guides international partners to accomplish sales, marketing and training success in their markets through innovative strategies that strengthen client relationships and trust.
"I've never seen a make that connects with consumers effectually the globe like this brand does. Whether umami, sabor or flavourful, whichever language you use, the Certified Angus Beefiness ® brand creates a memorable experience that is 2d to none."
Tony Biggs, Director, Culinary Arts
Certified since 2014
Chef Tony leads culinary vision for the brand, elevating its presence on the plate and relevance to chefs and restaurateurs worldwide through innovation, media appearances and teaching.
"Working for the brand allows me to be as creative as I desire to be. The meals my team and I set up are the event of the make trusting united states of america to serve the best-in-form experiences for our guests."
Peter Rosenberg, Corporate Chef
Certified since 2014
Chef Peter inspires new and current customers about all-time cuts for the bill of fare and how to ready them, helping them to put their best on the plate and comprehend timesaving items for busy kitchens.
"I believe in the brand because it's true to its principles and adheres strictly to all of the standards that define it."
Ashley Breneman, Executive Chef
Certified since 2013
Chef Ashley, the pb chef at The Culinary Center, ensures guests savour an unforgettable culinary experience during their visits by presenting new card ideas and gratis flavors.
"Beingness a function of the make family unit for the past seven years has allowed me the honor of connecting with people from all over the world. I love the fact that the logo I wear is represented and respected across the globe."
Brad Parker, Assistant Chef
Certified since 2016
Chef Brad works with The Culinary Center team to prepare and serve unrivaled, creative dining experiences for guests.
"I dear the brand, considering its product is consistently great, and the people I get to work with and run across are bang-up, also."
Michael Ollier, Senior Corporate Chef
Certified since 2009
Chef Michael highlights beef recipes and cooking tips on a variety of media platforms while also assisting with educational demonstrations and connecting with other culinary aficionados.
"The 10 specifications ensure the consistent quality for which the make is known, but it'southward actually the people with a diverseness in skillsets that play the biggest part in the make'due south success."
Gavin Pinto, Test Kitchen Manager
Certified since 2017
Chef Gavin prepares new recipes and cooking tips to share with consumers, and plays active roles in media appearances and food styling.
"I believe in the brand, because I meet how its squad treats everyone. No matter who y'all are—partner, employee, etc.—the team always has your best interest in mind."
Source: https://www.certifiedangusbeef.com/ac2020/speakers.html
0 Response to "Certified Angus Beef 2020 Annual Conference"
Post a Comment